Practical advice and knowledge to help leaders.
They say that ‘culture eats strategy for breakfast’, but I believe that unless you have a strategy to enable a great culture then you will get eaten alive!
Leaders, sometimes they just stuff things up and there is no going back. This week, the leadership team of the Australian Men’s Cricket team have learnt a lot about integrity. In case you missed it, the leadership team endorsed an action of cheating in the third test against South Africa, with Cameron Bancroft attempting to tamper with the ball.
INTERRUPT! Excuse me - this is the first part of being able to engage with customers. Sure a picture of a cat might do it for some, but what is the substance behind the picture for true engagement. Read on for the secret sauce...
This creature is devastatingly effective and it takes courage to stand up to them and it means you must have a good plan to stop their ruin of your business. This creature is the Accidental Manager.
The ways we do business with our customers has changed due to social networks, internet enabled transactions and the emergence of the millennial generation who has been raised on their experiences with Apple and Amazon. There is a new reality. The customer owns the relationship with you as a business, not you the business owner any more. This is called a Me 2 Business (Me2B) approach, as opposed to Business to Consumer (B2C).
© 2019 Paul Mead